This is a Gatorade advertisement for the entire product line as opposed to one specific product. It’s a line of advertisements with the broken up words and a famous athlete. While the company is speaking to the audience, they use the phrase “No Truces” to make it seem like GSP himself is talking to the audience. The message is just badass. Gatorade is trying to show they have a product for tough people, and who doesn’t want to be tough? The use of only two words is a ‘speak softly, but carry a big stick’ type of reference.
Who this message talks to is largely based on knowledge of GSP and mixed martial arts. This ad depends heavily on the ethos of GSP. If you don’t know who he is, this ad just looks like a dancing, or something. Gatorade is also depending on the ethos of their company logo. Nowhere in this ad does it give any clue about the product being advertised. As such, this ad is only trying to draw in people that already know about Gatorade and are familiar with GSP. This ad has some pathos in it just because of the whole ‘badass’ effect. It stirs up your emotions so you can say, “GSP is hardcore and drinks Gatorade, maybe I will be too if I drink Gatorade.”
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